Beware: Websites Have Expiration Dates Too.

Every business, no matter how small, should have a website. A website is generally the first point of contact for potential customers and its design and content leaves a lasting impression on how users perceive your business and brand. But, just like milk, websites have an expiration date, too. Updating them with fresh content is crucial to stay current with trends and user expectations. 

Think of a website refresh as giving your website a bit of a makeover—a fresh new look without tearing down the whole thing. Depending on your budget, a website refresh can include updated photography, fonts, graphics and colors.  

Five reasons to consider a mini refresh

Improves User Experience

Just as milk can spoil if not properly cared for, websites have core content that can become outdated over time. Regular refreshes provide visitors with new elements and content, keeping them engaged and encouraging repeat visits. In addition, a refresh gives you the opportunity to optimize page load speeds, helping you retain more visitors and for longer periods of time. 

Most importantly, a refresh allows you to make the website friendlier to mobile users. In certain industries, mobile devices account for 80% or more of website traffic. Websites not optimized for mobile users risk losing visitors! 

Allows for New Functionality

A refresh allows you to keep current with your evolving business needs and goals. Maybe your business is ready to add e-commerce functionalities, a blog or testimonials. A refresh allows you to make these important updates and for a lot less money than the cost of launching an entirely new website.

Boosts SEO (or, how easily people can find you on Google!)

Besides visual and content updates, a website refresh gives you the opportunity to improve search engine visibility. Google and other search engine results pages require regular content and technology updates such as updating meta tags, adding alt text to images and checking that all internal and external links are viable. The bottom line: good content that includes targeted keywords has the potential to increase your search ranking and outperform competitors.

Helps Maintain Your Security and Compliance

A website refresh helps ensure your business is compliant with current web standards and security practices, protecting your company and visitors’ data.

Less Costly Than a New Website 

A website refresh is often one third or less than the price of launching a new website. This allows you to make improvements to your site without breaking the bank. It’s a good idea to plan for a website refresh a couple of times a year.

Ready to give your website that fresh, new look? Summer is the perfect time to prepare for the business year ahead.

Let’s chat about how we can make it happen!