Pressure Point.

Facebook’s advertiser verification maze and how to survive it

Facebook’s ad platform is one of the best methods for getting your message to the social media masses. But, if you’ve ever tried to run an ad that so much as whispers about a political or social issue, then you know the drill: the red tape is frustrating and seemingly everywhere. We get it — Facebook just wants to be as transparent as possible when it comes to certain ads, especially during election season. Although the advertiser verification process was developed for a nobl

1 day ago2 min read

Make Your 2026 Event Unforgettable: The Power of Early Planning with PLPR

Benjamin Franklin said it best: "By failing to prepare, you are preparing to fail.” This simple yet profound statement remains one of the most common quotations in the modern world for good reason. It’s simple, direct and universally applicable to just about every aspect of life. Consider event planning. Typically, organizations greatly underestimate the lead time, budget and logistics necessary to plan and host a successful event. That’s where PLPR’s experienced team of pr

Feb 22 min read

'With gratitude and hope for the future': PLPR celebrates 15 years

Charlie and I are celebrating 15 years in business this month, so I hope you’ll indulge me in a moment of reflection. Fifteen years ago on a cold, windy Monday, Charlie and I walked out of our state office jobs, had lunch with a small group of suddenly-former co-workers, and began our new lives. I remember feeling incredibly off kilter, my legs wobbly as if I had just stepped off a boat. We left lunch that afternoon with one client under our belts and freshly minted business

Jan 192 min read

Why the Holidays Are the Perfect Time to Show Your Business's Heart

‘Tis the Season! The collective goodwill of the holiday season is a major driver of consumer engagement and spending throughout the final two months of the year. When people feel joy, warmth and nostalgia, they tend to spend more. But have you also considered this collective goodwill as an opportunity to showcase your brand’s softer side? Community engagement makes your business more relatable than a holiday movie marathon and encourages repeat business. By highlighting peopl

Dec 3, 20251 min read

Essential Guidelines to Ace Your TV Interview

Appearing on television can be a fantastic opportunity to share your organization’s message, but for many, the thought of appearing on live television can be daunting, especially if it's your first time. Don’t worry. We've got key tips to help you ace the interview and bring credibility to your brand. Arrive on Time: Showing up early is crucial to helping you relax. It will reduce your stress and that of the newscast producer if you are on time and well prepared for your liv

Nov 3, 20252 min read