Why the Holidays Are the Perfect Time to Show Your Business's Heart

‘Tis the Season! The collective goodwill of the holiday season is a major driver of consumer engagement and spending throughout the final two months of the year. When people feel joy, warmth and nostalgia, they tend to spend more. But have you also considered this collective goodwill as an opportunity to showcase your brand’s softer side? Community engagement makes your business more relatable than a holiday movie marathon and encourages repeat business.

By highlighting people over your product or profit, your audience gets a glimpse under the wrapping paper, which humanizes your company. 

Sharing pictures of team togetherness or gratitude on your website and social media creates a powerful emotional connection with your audience. Is your team delivering toys, volunteering at a local food pantry or participating in a friendly gingerbread decorating contest or an ugly sweater competition this holiday season? Showcase these authentic, heartwarming moments to give your readers a deeper understanding of your team, your culture and your commitment to your community-its a ho-ho-whole new level of connection. 

By proactively embracing the holiday spirit, you’ll sleigh your customers with stories of festive fun and holiday cheer. Even the scrooges on your team will have some fun and you’ll jingle all the way to a deeper connection with your stakeholders and lasting loyalty from your customers.