Cutting Through the Back-to-School Clutter: Reaching Parents in August

August is a whirlwind for parents. Between scheduling well child exams, orchestrating back-to-school preparations, and navigating endless to-do lists, their attention is hard to come by. So, how can your message stand out amidst the noise on social media and websites?

First, be concise and visually appealing. Avoid large blocks of text which is a sure-fire way to encourage busy parents to keep scrolling. Instead use eye-catching graphics, strategic bullet points and short videos (15 seconds or less) on social media and websites to capture their attention. 

Second, provide genuine value.

Consider content that delivers practical tips, such as "healthy lunchbox ideas,” or “effective ways to re-establish a routine.” When you show that you understand parents and support them, your brand and your business will benefit.

Third, post at the right time. Schedule your posts for moments when parents are most likely to have downtime such as after school drop-off or in the late evening hours once the house is finally quiet. 

Finally, engage authentically. Don’t post and ghost. Respond to comments and questions promptly. Foster engagement by running fun polls, asking open-ended questions, or encouraging your audience to post a throwback “first day of school” photo. Remember, social media is meant to be social and engaging with your audience builds trust and community. 

By prioritizing brevity, compelling visuals, value and timing, you can effectively connect with parents during one of their busiest times of the year, gaining their trust, loyalty and admiration.  

Need assistance reaching your ideal audience and enhancing your social media engagement? Our team has the skills to assist you. Email price@plprglobal.com.