The Mid-Year Communications Check-Up You Can't Afford to Skip

June marks the halfway point of the year—the time when many of us look forward to extra time with our kids, maybe a vacation or two, and plenty of relaxation. But while June is typically associated with a slowdown, it’s actually the perfect time to hit the gas on your strategic communications plan. With the first two quarters of the year in the rearview mirror, your organization has a wealth of performance data to analyze. By conducting a thorough communications audit now, you still have time to pivot to meet your end-of-year goals. Think of it as an investment in efficiency, staff morale and future growth.

Here are five key communication areas to revisit mid-year:

1. Key Messages and Narratives. Are your organization’s key messages and narratives still relevant and compelling for your audience? Is the language you’re using accurate and conversational? Effective key messages harness the power of good storytelling. If your audience is not engaging, consider reevaluating your approach. Keep in mind that key messages aren't fixed; they evolve over time to reach ever changing audiences and public opinion. 

   
   

2. Client-Facing Assets. Double-check that every public-facing item—from your website and printed materials to your promotional swag —is up-to-date and supports your current organizational objectives. Does your business have people in the field? Survey your road warriors to determine what promotional items are hitting the mark and which aren’t. 

   
   

3. Social Media Performance Metrics: Identify which of your social media platforms are driving outcomes and achieving brand success. Dive deep into conversion rates, lead generation and the source of your website traffic. If your organization has enjoyed substantial growth, consider expanding to new channels to meet your growing audience.

   
   

4. Alignment of Communications with Key Milestones. Plan your efforts to align with upcoming program milestones, policy moments and funding cycles.

   
   

5. Thought Leadership and Media Placement. Think about who you should spotlight as a subject matter expert. Have you hired new executives? Start there by developing blog posts on their behalf and contributing content that truly elevates your brand’s expertise.

These simple steps are critical for ensuring your organization stays relevant and impactful. Don't wait for the year-end rush—start your audit today and position your communications for lasting success.

Need assistance? We’ve helped dozens of clients be more efficient with their communications strategy. We’d love to help you! Reach out today at lang@plprglobal.com.