Three Pillars of a Robust SEO Strategy

A compelling story might be powerful but it’s meaningless if it can’t be found. This is why Search Engine Optimization (SEO) has evolved from a technical consideration into a fundamental service offered by PR and Marketing firms.

SEO acts as an invisible force that helps drive brand equity, credibility, confidence and visibility. When used strategically, it increases the quantity and quality of traffic to websites ensuring that the client's brand narrative reaches the right audience at their moment of need. To ignore SEO is to jeopardize reaching a vast potential audience.

Every robust SEO strategy should be built upon three essential pillars: Relevance, Authority and Technical Health.

Relevance centers on understanding the specific keywords and phrases an audience uses when searching for your products or services. It’s much more than grabbing at simple terms, it’s about making sure any and all of your content aligns with customer/user intent.

Authority is primarily established through backlinks — links from an authoritative website that point back to your own. Backlinks are one of the most important factors Google uses when it judges your site’s credibility. An example of this concept is securing quality media placements for the content you’re wanting to push out.

Technical Health is often overlooked but is an integral part of a comprehensive and solid SEO plan. Ensuring your website is fast, mobile-friendly and well-structured will allow search engines to more easily crawl and index its content. 

Focusing on these three pillars is the foundation to helping brands secure a high-ranking digital footprint that validates experience and invites high-quality organic traffic.

The digital world gets more and more crowded by the day — SEO integration is no longer optional, it’s become the blueprint for success. 

Ready to boost your website traffic? Let’s chat about how we can make it happen! Email price@pricelang.com.