Prepare for the Storm Before it Hits

As Oklahomans, we’re well aware of the threat of severe weather this time of year. Prep the safe room, grab the flashlights, charge the devices. Check, check, check.

The same philosophy applies for crisis communications: you may not know when the storm is going to hit, but you can ensure steps are taken to put you in the best position when the time comes. 

Not sure where to start? First, conduct a brainstorming session with the intent of forecasting potential crises that could affect your company. There’s no need to get into the weeds about what these crises would entail but it’s important to consider broader categories like natural disasters, reputation hits, economic downturns and the like. 

Next, put together templates for communicating with internal audiences and external stakeholders when disaster does strike so that you’re not scrambling when it’s go time. Holding statements, social media messaging, newsletter alerts and press releases should all be part of your toolkit. It may even be helpful to conduct drills or simulations to ensure everyone is on the same page and identify any issues in advance. 

Finally, this isn’t a “set it and forget it” strategy. Org charts change, new communication channels develop and processes are revised. It’s ideal  practice to regularly check in on your crisis communications plan, update materials and make adjustments as needed. 

When—not if—a crisis does occur, you’ll have the tools in your toolbox to act swiftly. Sure, you’ll need to fill in the blanks here and there, but it’s much easier than starting from scratch. And the good news? We’ve always got your back.